Sans Other Emdi 7 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, esports, posters, headlines, packaging, sporty, futuristic, aggressive, dynamic, techno, impact, speed, branding, display, tech aesthetic, slanted, angular, blocky, compact, stencil-like.
A very heavy, right-slanted sans with sharp, angular construction and squared counters. Strokes show frequent diagonal terminals and notched cut-ins that create a chiseled, almost stencil-like texture. The glyphs are generally wide with a forward-leaning rhythm, and the lowercase sits high with short extenders, keeping word shapes compact. Inner spaces are tight and geometric, and several forms use hard corners and straight segments rather than curves, giving the design a mechanical, engineered feel.
Best suited to logos, team marks, esports identities, poster titles, and bold promotional typography where a sense of speed and intensity is desired. It can work well on packaging and tech-themed graphics when set large with generous tracking, but is less comfortable for long passages due to its dense weight and busy internal detailing.
The overall tone is fast, forceful, and performance-driven, evoking motorsport, athletics, and sci‑fi interface styling. Its hard angles and slanted posture suggest speed and impact, while the dense weight reads as assertive and attention-grabbing.
The design appears intended to deliver a high-energy, contemporary display voice by combining extreme weight, a pronounced forward slant, and angular, segmented shapes. The consistent use of notches and squared counters suggests a deliberate effort to create a proprietary, machine-cut look that stands out in branding.
The cut-in notches and squared apertures create distinctive silhouettes but also add visual noise at small sizes. Spacing appears tuned for display impact rather than relaxed reading, and the strong slant amplifies motion in headlines and short bursts of text.