Shadow Novi 2 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, stickers, logos, playful, cartoon, retro, quirky, loud, attention grabbing, dimensionality, handmade feel, retro display, playfulness, chunky, bouncy, cutout, irregular, layered.
A chunky, display-oriented letterform style with softly rounded corners, uneven contours, and a lively, slightly wobbly rhythm. The shapes are built from heavy black forms punctuated by internal cut-outs and paired with a consistent offset layer that reads as a built-in shadow, creating depth and a dimensional, poster-like silhouette. Counters are compact and often stylized, and curves and joins show deliberate idiosyncrasies that keep the texture energetic across lines of text. Numerals match the same bold, sculpted construction and maintain the shadowed, cut-out detailing for a cohesive set.
Best suited for short, prominent text such as posters, headlines, titles, playful branding, and packaging where the built-in dimensional shadow can do visual work without additional effects. It can also be effective for stickers, merchandise, or event graphics where a bold, characterful voice is desired; for longer reading, larger sizes and generous line spacing help the interior cut-outs and shadow detail stay clear.
The overall tone is upbeat and attention-seeking, with a humorous, nostalgic flavor reminiscent of hand-cut signage and mid-century display lettering. The integrated shadow and cut-outs add a theatrical, punchy presence that feels informal and fun rather than restrained or corporate.
Likely designed to deliver a high-impact, dimensional display look through an integrated shadow layer and carved interior details, while keeping a friendly, hand-crafted personality. The goal appears to be strong shelf and poster visibility with a distinctive, quirky texture that feels animated and approachable.
Spacing and letterfit appear intentionally irregular in places, which contributes to a hand-made feel and a dynamic, animated texture in paragraph-like settings. The shadow layer is consistent enough to read as part of the design rather than an applied effect, helping maintain legibility despite the decorative interior notches.