Sans Normal Idmep 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, playful, approachable, informal, warmth, readability, informality, personality, rounded, monoline, soft terminals, humanist, open counters.
A rounded, monoline italic with soft curves and gently tapered joins, giving strokes a smooth, brush-pen feel without strong contrast. Counters are open and generous, and the overall texture stays even across lines, with slightly varying character widths that add a natural rhythm. Terminals are mostly rounded, and many shapes lean on simple circular/elliptical construction for a clean, modern softness.
Well suited for branding that wants a relaxed, welcoming personality, such as cafés, lifestyle products, or family-oriented services. It also fits packaging, social media graphics, invitations, quotes, and short-to-medium editorial passages where an informal italic texture is desirable. For UI, it can work effectively in headings, callouts, and accent copy where warmth is preferred over strict neutrality.
This font reads as friendly and informal, with a breezy handwritten energy. The slanted stance and rounded forms give it a casual, approachable tone that feels upbeat and conversational rather than formal or technical.
The design appears intended to provide a personable italic voice that stays clear at text sizes while feeling hand-drawn. Its consistent stroke weight and rounded geometry suggest an emphasis on smooth readability and a friendly, modern tone for everyday messaging.
The uppercase maintains simple, rounded silhouettes while the lowercase shows more handwritten character, especially in the single-storey forms and the gently curved descenders. Numerals match the same soft, slightly calligraphic rhythm, helping mixed text feel cohesive.