Slab Square Itje 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Prumo Banner', 'Prumo Deck', 'Prumo Slab', and 'Prumo Text' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, retro, rugged, confident, sporty, industrial, impact, heritage, motion, sturdiness, branding, bracketed serifs, ink-trap feel, compact counters, soft corners, display weight.
This typeface is a heavy, right-leaning slab serif with broad proportions and sturdy, squared-off serifs. Strokes are robust with modest contrast, and many joins show subtle wedge-like shaping that keeps the heavy forms from clogging, especially in bowls and apertures. Serifs read as thick and firmly planted, with slightly softened corners and a generally compact internal space that reinforces the dense, punchy color on the page. The rhythm is energetic and a bit condensed in its interior forms despite the overall width, giving uppercase and lowercase a strong, forward-driving presence.
Best suited to headlines, posters, and short-form messaging where strong presence and texture are desired. It works well for branding in sports, automotive, outdoors, and heritage-flavored packaging, and can carry logo wordmarks that need weight, momentum, and a sturdy slab-serif backbone. In longer text, it is most effective at large sizes where the dense strokes and compact counters can breathe.
The overall tone is bold and assertive with a vintage, workwear sensibility. It evokes classic Americana and mid-century display lettering—confident, loud, and a little rugged—while still feeling controlled and typographic rather than hand-drawn.
The design appears intended to deliver maximum impact with a muscular slab-serif structure and an italicized sense of motion. Its proportions and bold detailing suggest a focus on display typography that feels classic, durable, and attention-grabbing.
The italics are not purely slanted; several shapes appear optically tuned for the angle, with lively terminals and sturdy serif structures that keep the texture even in large, dense setting. Numerals match the heavy, grounded feel, with clear silhouettes intended to hold up in impactful sizes.