Sans Normal Efmay 17 is a light, normal width, monoline, italic, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, clean, modern, friendly, efficient, casual, readable emphasis, modern neutrality, approachable tone, everyday utility, humanist, rounded, open apertures, soft terminals, diagonal stress.
This typeface is a slanted sans with a smooth, monoline construction and gently rounded curves. Letterforms show open apertures and softened terminals, giving counters a clear, breathable feel while maintaining a consistent rhythm. The italic angle is steady and readable, with slightly humanist proportions that keep shapes from feeling rigid; curves on C, G, S, and e are generous, and joins stay clean without abrupt kinks. Numerals follow the same restrained, curved logic, with simple forms and even stroke presence.
It suits interface and product text where a soft italic voice is useful for emphasis, labels, or secondary typography. The clear apertures and steady rhythm also make it appropriate for editorial subheads, short passages, and modern branding systems that want a friendly, efficient tone.
The overall tone is contemporary and approachable, balancing functional clarity with a relaxed, conversational slant. Its rounded shaping and open forms lend a friendly, low-friction voice that feels modern without becoming sterile.
The design appears intended as a versatile italic sans that remains legible while adding motion and personality. Its rounded, open construction suggests a focus on contemporary readability and a approachable presence across digital and print contexts.
The design emphasizes smooth continuity through curves and a controlled forward motion, which helps longer lines of text feel energetic yet stable. Spacing appears even and the character set maintains a consistent visual color across mixed-case text and figures.