Sans Normal Lanub 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Expline' by Formatype Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Touvlo' by Monotype, 'Mantey' by Salamahtype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, add motion, grab attention, project strength, modernize tone, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with compact, rounded forms and a strong forward slant. Strokes stay consistently thick with smooth curves and minimal modulation, giving letters a dense, high-impact color. Counters are relatively tight and apertures lean toward closed, while joins and terminals read clean and squared-off rather than calligraphic. The overall rhythm is energetic and slightly condensed, with sturdy uppercase shapes and a lively, slanted lowercase that keeps a uniform, engineered feel.
Best suited to short, high-impact settings such as headlines, posters, campaign graphics, and brand marks that need motion and urgency. It also works well for sports or fitness identities and bold packaging where the slanted, compact shapes help create a dynamic block of text.
The tone is assertive and fast, with a sporty, action-oriented character. Its bold oblique stance communicates momentum and confidence, making it feel contemporary and attention-grabbing rather than subtle or formal.
The design appears intended to provide a bold, modern oblique sans that reads as fast and forceful, prioritizing graphic impact and a cohesive, geometric texture across uppercase, lowercase, and figures.
The numerals match the same compact, robust construction, keeping a consistent texture across mixed text. At smaller sizes the tight counters and heavy weight can reduce interior clarity, but at display sizes it delivers strong presence and crisp silhouettes.