Serif Flared Afru 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, classical, formal, dramatic, elegant display, editorial voice, premium branding, classical revival, sharp serifs, high-contrast, flared strokes, calligraphic, refined.
This typeface is a high-contrast serif with crisp triangular serifs and pronounced thick–thin modulation. Stems and main strokes show subtle flaring as they approach terminals, giving a sculpted, chiseled feel rather than purely hairline endings. The uppercase is elegant and slightly narrow with sharp joins and pointed apexes, while the lowercase maintains a steady, readable rhythm with compact bowls and a distinctly calligraphic stress. Numerals match the display-like contrast and feature clear, tapered terminals that keep the overall texture bright and lively in larger settings.
It suits headlines, magazine display typography, and brand identities where elegance and contrast are assets. It will also work well for premium packaging, invitations, and short editorial passages at comfortable sizes where the hairlines and sharp serifs can remain clear.
The overall tone is refined and authoritative, combining classical bookish cues with a fashion-forward, editorial sheen. Its sharp serifs and dramatic contrast lend a sense of ceremony and luxury, while the flared terminals add a crafted, bespoke character.
The design appears intended as a contemporary display serif that borrows from classical proportions and calligraphic stress while emphasizing sharp, flared terminals for a distinctive, upscale presence. The goal seems to be a typeface that feels both traditional and modern, delivering strong personality without sacrificing legibility in short-form text.
In text, the strong contrast and fine hairlines create a sparkling page color that feels best when given ample size and spacing. Curved letters show smooth, controlled modulation, and the pointier terminals (notably on forms like S, C, and G) contribute to a crisp, high-end impression.