Slab Contrasted Gyhu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Rooney' by Jan Fromm and 'Mediator Serif' by ParaType (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, western, vintage, robust, friendly, industrial, impact, nostalgia, warmth, sturdiness, bracketed, bulky, rounded, ink-trap hints, display.
A heavy slab-serif with broad proportions and firmly bracketed, blocky serifs. Strokes are strongly weighted with moderate contrast, and many terminals soften into rounded corners rather than sharp cuts, giving the shapes a slightly cushioned look. Counters are relatively open for the weight, and joints show subtle notches and swelling where strokes meet, adding a carved/inked texture. The overall rhythm is sturdy and compact, with confident verticals, wide bowls, and numerals that read as bold, poster-ready forms.
Best suited to display work where weight and character are advantages—posters, headlines, storefront or wayfinding-style signage, product packaging, and bold wordmarks. It can work for short, punchy text blocks, but its dense texture is most comfortable when given generous size and spacing.
The tone blends old poster pragmatism with a warm, approachable ruggedness. It evokes signage and print ephemera—confident, hardworking, and a bit nostalgic—without feeling delicate or formal.
The design appears intended to deliver a high-impact slab voice that feels traditional and workmanlike, with softened detailing to keep the heaviness friendly and legible in display settings.
In text, the dense color and strong serifs create a pronounced horizontal emphasis, which can feel authoritative at larger sizes. The lowercase has straightforward, sturdy construction that prioritizes impact over refinement, and the figures match the same bold, rounded-slab language for cohesive set dressing.