Sans Normal Konif 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'Sans Atwic Modern' by Caron twice; 'Neue Frutiger Hebrew', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'MVB Solitaire Pro' by MVB; and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, straightforward, impact, momentum, clarity, modernity, visibility, oblique, rounded, open apertures, geometric, crisp.
A heavy, oblique sans with broad proportions and smooth, rounded curves balanced by crisp diagonal cuts. Stroke weight stays even throughout, giving the letterforms a clean, low-modulation silhouette. Counters are generally open and generous, and terminals tend to be sheared or blunt, reinforcing the forward-leaning stance. Spacing looks roomy for the width, creating an energetic, readable rhythm in both capitals and lowercase.
This font is well suited to headlines, short statements, and brand marks where impact and momentum matter. It can work effectively for posters, packaging, and sports or lifestyle graphics that benefit from a bold, forward-driven texture. In longer passages it will read best at larger sizes, where the wide, slanted forms have room to breathe.
The overall tone is punchy and fast, with a forward-leaning slant that feels active and confident. Its solid color and simplified shapes suggest a contemporary, no-nonsense voice suited to attention-grabbing communication rather than delicate nuance.
The design appears intended to deliver a strong, contemporary sans voice with a built-in sense of motion. By combining broad, rounded construction with consistent obliquing and sturdy stroke weight, it aims for high visibility and a modern, energetic presence across display applications.
The italic angle is consistent and prominent, and the forms stay relatively geometric even in round letters, which helps maintain a uniform texture in lines of text. Numerals match the weight and slant, supporting a cohesive typographic color in mixed alphanumeric settings.