Sans Normal Hakuy 7 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, children’s media, social graphics, friendly, casual, playful, approachable, hand-drawn, warmth, informality, approachability, simplicity, legibility, rounded, soft, monoline, informal, quirky.
A rounded, monoline sans with softly tapered terminals and gently irregular curves that give it a hand-rendered feel. Strokes stay even and low in contrast, with open apertures and simple, geometric underlying forms that are slightly humanized rather than mechanically perfect. Counters are generous and bowl shapes are rounded; joins are smooth, and many endings are subtly sheared or curved, contributing to a relaxed rhythm across words. Figures follow the same friendly construction, with curvy forms and uncomplicated structure that stays consistent with the letters.
This style fits best where an approachable, informal voice is needed—packaging, posters, social media graphics, classroom materials, and lighthearted branding. It can also work for short UI labels or signage when a friendly tone is desired, especially at medium to larger sizes where the rounded details read clearly.
The overall tone is warm and personable, reading more like friendly marker lettering than a strict corporate sans. Its mild quirks and soft corners add an easygoing, playful character without becoming novelty-driven, making text feel welcoming and conversational.
The design appears intended to blend the clarity of a simple sans with the warmth of hand lettering. By keeping strokes even and forms rounded while introducing small irregularities, it aims for an inviting, human touch suited to casual communication and upbeat display typography.
Uppercase forms are clean and straightforward while still retaining rounded terminals, and the lowercase carries much of the personality through curved shoulders and bouncy shapes. The font maintains clear silhouettes and comfortable spacing, with a consistent softness that keeps it visually cohesive in longer lines of text.