Sans Normal Egliy 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, contemporary, friendly, clean, informal, approachable, warmth, motion, clarity, versatility, rounded, humanist, airy, flowing, open.
This typeface is a slanted sans with rounded, open forms and a smooth, continuous stroke. Curves are emphasized over hard terminals, with gently tapered joins and a soft, calligraphic feel despite the sans construction. The proportions read moderately compact with generous interior counters; round letters like O/C/Q stay broad and even, while diagonals and arches keep a consistent forward motion. Numerals follow the same relaxed rhythm, with simple, legible shapes and minimal ornament.
It works well for interface and product copy where a warmer sans is desired, as well as editorial subheads and pull quotes that benefit from an energetic, readable italic texture. The friendly curves also suit branding, packaging, and promotional materials where an approachable tone is important.
The overall tone is modern and personable, combining a clean sans foundation with an easy, handwritten-like momentum. It feels casual without becoming messy, lending a friendly voice that can still read as polished and contemporary.
The design appears intended to provide a clean sans reading experience with added warmth and motion from a consistent italic slant and rounded construction. It aims for everyday versatility—legible in text while expressive enough to carry a distinct, contemporary personality.
The slant is consistent across caps, lowercase, and figures, creating a cohesive texture in paragraphs. Round and bowl-heavy letters (e.g., a, e, o, p) look especially smooth, while straight-sided forms (E, F, T, I) retain slightly softened endings that help prevent a rigid feel.