Sans Normal Okrur 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Branden' by Craft Supply Co, 'Merel' by Inhouse Type, 'Boston' by Latinotype, 'Clear Sans' by Positype, and 'Daily Sans' by Up Up Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, confident, clean, approachable, clarity, approachability, modern utility, geometric consistency, rounded, geometric, high contrast, open counters, compact joins.
A rounded, geometric sans with smooth circular bowls and a largely uniform stroke that reads solid and even at display sizes. Curves are generous and continuous, with open apertures and wide, clean counters in letters like C, S, and e. Terminals are mostly straight-cut, and the overall construction favors simple, sturdy geometry; diagonals in A, V, W, and Y are crisp while round forms stay notably full. The lowercase shows a single-storey a and g, a straight, compact t, and a simple, readable i/j with round dots, creating a consistent, contemporary texture across words and numbers.
This design is well suited to headlines, brand marks, and promotional typography where a clean, approachable sans is needed. It should also work nicely for packaging and short UI labels thanks to its open counters, straightforward forms, and steady word texture.
The font projects a friendly, modern tone—confident and direct without feeling aggressive. Its rounded geometry and open shapes give it an approachable, conversational voice that still feels structured and professional.
The letterforms suggest an intention to deliver a contemporary, broadly usable sans that feels friendly and geometric while remaining highly legible. The simplified lowercase construction and generous curves point to clarity and consistency as primary goals, especially for display and brand-forward settings.
Spacing appears balanced for headline use, producing a steady rhythm in mixed-case text. Numerals are clear and sturdy, with rounded shapes that match the letters and maintain strong legibility in large settings.