Script Rikis 7 is a regular weight, very narrow, very high contrast, upright, short x-height font.
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A tall, slender script with pronounced thick–thin modulation and a brush-pen texture. Strokes alternate between saturated downstrokes and hairline upstrokes, with frequent loops, teardrop terminals, and occasional extended entry/exit strokes. Letterforms are mostly upright with a lively, slightly uneven rhythm that feels hand-drawn; connections appear in places but many characters read as individually formed with calligraphic joins rather than continuous cursive. Capitals are narrow and vertical, often built from simple stems and soft curves, while lowercase shows a compact x-height and long ascenders/descenders that add elegance and motion.
This font works best for short, prominent text where its contrast and loops can be appreciated—logos, boutique branding, product packaging, invitations, event materials, and social media graphics. It is particularly effective for titles, name treatments, and pull quotes, but is less suited to long passages or very small sizes due to the delicate hairlines and narrow, intricate forms.
The overall tone is refined yet playful, combining boutique elegance with an informal, handwritten charm. Its high-contrast strokes and looping details give it a romantic, modern calligraphy feel that reads as expressive rather than strictly formal.
The design appears intended to mimic modern brush calligraphy with a stylized, fashion-forward silhouette—prioritizing elegance, verticality, and expressive stroke contrast to create distinctive display typography.
Spacing and widths vary noticeably from glyph to glyph, reinforcing the handmade character. Numerals follow the same calligraphic logic, mixing dense downstrokes with fine hairlines and occasional curled terminals, which makes them best as supporting accents rather than dense text figures.