Serif Flared Hadiv 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'FS Maja' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promos, sporty, retro, assertive, energetic, confident, display impact, dynamic tone, retro flavor, brand presence, flared, bracketed, tapered, calligraphic, high-ink.
A heavy, right-leaning serif with flared, wedge-like terminals and subtly bracketed joins that give strokes a swelling, sculpted feel. The forms are broad and open, with rounded bowls, compact counters, and a lively, calligraphic rhythm created by tapered stroke endings and angled stress. Uppercase proportions read sturdy and display-oriented, while the lowercase shows punchy, slightly bouncy silhouettes (notably in round letters and the single-storey a). Numerals are similarly robust and forward-leaning, designed to hold together at large sizes with strong black–white patterning.
Best suited to headlines, posters, and promotional typography where a forceful, energetic serif is needed. It also works well for branding and packaging that want a vintage-meets-athletic flavor, and for short editorial callouts or pull quotes where texture and momentum matter more than long-form neutrality.
The overall tone is bold and extroverted, blending classic serif cues with a dynamic, italic momentum. It feels sporty and retro-tinged—confident, promotional, and a bit theatrical—while still maintaining a traditional serif backbone.
The design appears intended to deliver a high-impact serif voice with motion and personality, using flared terminals and italic posture to amplify energy without abandoning traditional letterform structure. It prioritizes distinctive texture and legibility at display sizes, aiming for memorable, logo-friendly shapes.
The flared terminals and rounded, ink-trap-like shaping at some joins create a distinctive texture that stays cohesive across caps, lowercase, and figures. Spacing and sidebearings appear tuned for display impact, with a dense color that rewards generous leading and larger settings.