Sans Normal Gubug 3 is a regular weight, very narrow, monoline, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, labels, friendly, playful, casual, approachable, quirky, space saving, casual tone, friendly branding, simple utility, condensed, rounded, soft, hand-drawn, informal.
A condensed, monoline sans with gently rounded terminals and softly irregular curves that give it a lightly hand-drawn feel. Proportions are tall and narrow, with open counters and clean, simple construction across both cases. The uppercase reads as streamlined and airy, while the lowercase introduces more personality through single-storey forms and slightly varied curve tension, keeping an even rhythm in text despite the narrow set.
Well-suited to space-conscious applications where a narrow footprint is helpful, such as packaging, labels, and editorial callouts. It also works for short headlines, posters, and brand wordmarks that want an informal, friendly voice. For longer passages, it performs best at comfortable sizes where the condensed proportions and monoline strokes remain clear.
The overall tone is friendly and casual, with a subtle quirkiness that feels human rather than mechanical. Its narrow, tall silhouette adds a light, upbeat energy, making it feel approachable and slightly whimsical without becoming overtly decorative.
The design appears intended to provide a clean, readable condensed sans with a warm, human character. It balances simplicity and consistency with small irregularities in curvature to avoid a sterile feel, aiming for an approachable display-to-text presence in tight layouts.
Round letters lean toward oval forms, and diagonals (notably in A, V, W, X) stay crisp while maintaining the same stroke weight. Dots and punctuation appear simple and compact, matching the condensed spacing and keeping the texture tidy in longer lines.