Sans Superellipse Iddol 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'CF Mod Grotesk' by Fonts.GR, 'FS Koopman' by Fontsmith, 'Croma Sans' by Hoftype, 'MC Maxes' by Maulana Creative, 'June Pro' by Schriftlabor, 'Nauman Neue' by The Northern Block, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, cartoonish, high impact, approachability, retro display, playful branding, chunky, rounded, soft corners, blobby, bubbly.
A heavy, chunky sans with broadly rounded, superellipse-like curves and softened corners throughout. Strokes are monolinear in feel, with large counters and simple internal shapes that keep letters open despite the dense weight. Terminals tend to be blunt and squared-off with rounding, while joins and shoulders lean toward smooth, inflated geometry rather than sharp construction. Proportions are expansive and horizontally generous, producing a big, poster-ready texture with compact apertures in letters like S and a and stout, stable verticals in forms like H, N, and n.
This font works best for short, high-impact settings such as headlines, posters, brand marks, packaging, and signage where a friendly, bold presence is desired. It can also serve as a playful accent in editorial layouts or digital banners, especially at larger sizes where its rounded details and counters stay clear.
The overall tone is cheerful and approachable, with a bold, toy-like presence that reads as fun rather than formal. Its rounded massing and soft edges evoke a retro display sensibility—confident, loud, and inviting—well suited to attention-grabbing messages.
The design appears intended to deliver maximum visibility with a soft, contemporary-rounded silhouette, balancing strong geometric structure with an easygoing, approachable character. It prioritizes bold graphic impact and a cohesive rounded rhythm across caps, lowercase, and numerals.
In text, the large weight creates a strong, even color, while the rounded shapes give the line a buoyant rhythm. The numerals share the same inflated construction, and the punctuation and dots appear substantial and prominent, reinforcing the font’s emphatic voice.