Sans Superellipse Ollij 7 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, 'News Gothic SH' by Scangraphic Digital Type Collection, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, retro, approachable, punchy, compact impact, friendly display, retro flavor, headline clarity, branding voice, rounded, soft corners, compact, blocky, sturdy.
A condensed sans with heavy, uniform strokes and rounded-rectangle construction. Corners are softened and terminals read as blunt, giving the outlines a superelliptical, slightly squarish feel rather than purely circular. Counters are tight and compact, with simplified geometry across the set; curves transition quickly into straighter sides, producing a steady, rhythmic texture in text. The lowercase is compact and sturdy, with minimal modulation and clear, upright proportions throughout.
Best suited to headlines, posters, packaging, and brand marks where a compact, high-impact sans is needed. It also works well for signage, labels, and UI callouts at larger sizes, especially when a friendly, retro-leaning feel is appropriate. For longer passages, generous leading and moderate tracking help preserve clarity.
The overall tone is upbeat and approachable, with a distinctly retro display energy. Its rounded squareness makes it feel friendly and informal, while the dense weight and compact spacing add punch and confidence. The result is a characterful voice that leans playful without becoming chaotic.
The design appears intended to deliver maximum presence in a tight footprint, using rounded-rectangle forms to stay friendly while remaining bold and highly legible at display sizes. Its consistent, simplified shapes suggest a focus on visual uniformity and strong word silhouettes for branding and titling.
In running text, the narrow proportions and tight counters create a dark, unified color that favors larger sizes and short lines. The numerals match the same rounded-rectilinear logic, maintaining consistency for headings and labels where a cohesive, chunky look is desired.