Cursive Rubiw 12 is a regular weight, very narrow, medium contrast, italic, very short x-height font.
Keywords: branding, packaging, social media, posters, greeting cards, friendly, casual, playful, lively, handmade, personal tone, signature feel, modern brush, expressive display, friendly branding, brushy, looping, bouncy, rounded, expressive.
A lively handwritten script with a brush-pen feel, showing tapered entries and exits and softly modulated stroke weight. Letterforms lean forward with a rhythmic, bouncy baseline and variable character widths that create an organic texture. Terminals are rounded and often slightly flared, with generous loops in ascenders and descenders and occasional extended swashes (notably in forms like g, y, and f). The overall drawing is clean and consistent while retaining natural irregularities typical of quick handwriting.
Well suited to branding elements, product packaging, and short promotional copy where a friendly handwritten voice is desired. It performs especially well in headlines, quotes, invitations, greeting cards, and social graphics, and can also work for labels or small callouts when spacing is given room to breathe.
The font reads as personable and upbeat, balancing neatness with an informal, conversational tone. Its looping forms and energetic slant give it a warm, approachable character that feels hand-signed rather than typeset. The texture suggests spontaneity and charm without becoming messy.
Likely designed to capture a modern brush-script signature look that feels informal and human while staying legible in display settings. The goal appears to be an expressive, upbeat handwriting style with smooth curves, confident strokes, and distinctive looped rhythm for personal, lifestyle-oriented typography.
Uppercase letters tend to be taller and more gestural, functioning like simple signature capitals that pair naturally with the lowercase. Counters are generally open, and many joins are implied through entry strokes rather than strict continuous connections, helping maintain clarity in mixed-case text. Numerals follow the same handwritten logic, with simple shapes and slight stroke modulation that keeps them visually aligned with the letters.