Sans Normal Pemaj 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Squad' by Fontfabric, 'Frutiger Next Paneuropean' by Linotype, 'PT Sans Pro' by ParaType, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, friendly, playful, chunky, retro, approachable, impact, approachability, retro feel, display clarity, rounded, soft corners, blobby, compact, weighty.
A heavy, rounded sans with soft corners and broad, compact shapes. Strokes are consistently thick with minimal contrast, and counters are relatively small, giving letters a dense, punchy color on the page. Curves are smooth and slightly bulbous, while joins and terminals stay gently rounded rather than sharp. Overall spacing and rhythm feel sturdy and even, optimized for strong silhouette recognition at larger sizes.
Best suited to headlines and display typography where its thick, rounded silhouettes can deliver impact—posters, signage, packaging, and brand marks that need an inviting, upbeat voice. It can also work for short UI labels or social graphics when strong emphasis is needed, though the tight counters may reduce clarity at very small sizes.
The tone is warm and informal, with a cheerful, cartoon-like solidity. Its inflated, rounded forms suggest a fun, approachable personality that reads as nostalgic and bold without feeling aggressive.
The design appears intended to provide maximum visual impact with a friendly, rounded character, balancing bold presence with soft, approachable curves for attention-grabbing display use.
The uppercase set has a particularly blocky presence, while the lowercase keeps the same rounded construction for a cohesive voice. Numerals share the same thick, friendly geometry, maintaining consistent texture alongside text.