Sans Other Baguh 3 is a bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, packaging, logos, sports branding, retro, sporty, friendly, energetic, informal, display impact, forward motion, brand friendliness, compact density, rounded, oblique, compact spacing, soft corners, chunky.
A heavy, oblique sans with rounded terminals and softened corners throughout. The forms are moderately condensed in feel despite their broad strokes, with tight apertures and a compact, forward-leaning rhythm that keeps lines visually cohesive. Curves are full and slightly squared-off at turns, while joins and diagonals stay sturdy and consistent, giving the alphabet a uniform, poster-ready color. Counters tend to be small and closed, and the overall construction favors simplified, sturdy shapes over delicate detail.
Best suited to short, high-impact typography such as headlines, posters, product packaging, and logo wordmarks where the oblique stance can add motion. It can also work for sports and entertainment branding, labels, and promotional graphics that benefit from a bold, friendly presence.
The font reads as upbeat and approachable, with a sporty, retro-leaning attitude driven by its slant and chunky proportions. Its rounded finishing and tight internal spaces keep it friendly rather than aggressive, making it feel casual and energetic at the same time.
The design appears intended to deliver a confident, motion-forward sans for display use, prioritizing strong silhouettes and a cohesive slanted rhythm. Rounded finishing and compact counters suggest an emphasis on approachability and visual punch in branding and headline contexts.
In text settings, the tight apertures and heavy strokes create a dense texture, so larger sizes help maintain clarity. Numerals and uppercase carry the same forward momentum, supporting punchy, compact headlines and branding moments where a strong, unified silhouette is desirable.