Sans Normal Hured 12 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, branding, editorial, signage, presentations, clean, friendly, modern, calm, approachable, clarity, neutrality, modernity, friendliness, versatility, rounded, geometric, open apertures, soft terminals, airy.
A clean sans with rounded, geometric construction and a consistent, slender stroke. Curves are smooth and near-circular (notably in C/O/Q), with generous counters and open apertures that keep forms legible and airy. Terminals are softly finished rather than sharp, and joins stay unobtrusive, giving the alphabet an even, regular rhythm. Uppercase proportions feel balanced and slightly wide in round letters, while lowercase keeps a simple, straightforward structure with single-storey forms where expected.
Well-suited to interface text, product UI labels, and information design where clarity at small-to-medium sizes matters. The rounded, geometric look also works for branding, packaging, and modern editorial settings that want a clean, approachable voice. Its even rhythm and open forms make it a solid option for signage and presentation typography.
The overall tone is contemporary and understated, with a friendly softness from the rounded geometry. It reads as calm and approachable rather than technical, making it feel neutral and versatile without becoming cold.
The design appears intended to provide a neutral, modern sans built on simple geometric shapes, emphasizing clarity and consistency with a softened, human-friendly finish. It aims to remain versatile across text and display uses while maintaining a distinctive rounded character.
Figures follow the same rounded logic as the letters, with smooth curves and consistent stroke treatment, helping numerals blend naturally in running text. Spacing appears comfortable in the sample text, supporting clear word shapes and an even color across lines.