Slab Normal Oklul 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Artegra Slab' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, retro, confident, friendly, punchy, display impact, emphasis, approachability, retro utility, chunky, softened, bracketed, compact, rounded corners.
A heavy, slanted slab serif with compact proportions and a strongly weighted, consistent stroke. Serifs are short and blocky with noticeable bracketing, and many terminals show subtly softened, rounded corners that keep the texture from feeling brittle. Counters are relatively tight and the joins are robust, creating a dense, emphatic rhythm in lines of text. Letterforms maintain familiar, workmanlike structures while leaning into bold shapes and steady spacing for impact.
This font is well suited to headlines, short blocks of display text, and brand messaging where a firm, friendly voice is needed. It works especially well for posters, packaging, signage, and logo lockups that benefit from a dense, high-impact texture and a clear, familiar slab-serif skeleton.
The overall tone is sturdy and confident with a warm, slightly retro flavor. Its chunky slabs and softened details read as approachable and energetic rather than formal, giving headlines a grounded, upbeat presence.
The design appears intended as a dependable, no-nonsense slab serif with extra weight and a forward-leaning emphasis, adding energy without sacrificing clarity. Its softened corners and braced slabs suggest a goal of making a bold workhorse style feel approachable for contemporary display use.
The italic stance is pronounced enough to add momentum, but the construction stays upright in spirit—more “oblique emphasis” than calligraphic. In the sample text, the dense color and compact shapes hold together well, producing a strong poster-like texture that remains legible at display sizes.