Sans Normal Omged 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad Arabic' by Adobe, 'Catchfire' by Alan Smithee Studio, 'Sans Atwic Modern' by Caron twice, 'Maiden Sans' by Deltatype, and 'Modet' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, punchy, impact, clarity, modern branding, approachability, geometric, rounded, open apertures, large counters, clean terminals.
This is a heavy, geometric sans with rounded bowls and broad, even strokes. Curves are built from near-circular forms, while straight strokes stay crisp and vertical, creating a stable, contemporary rhythm. Terminals are predominantly flat and clean, with generous counters and open apertures that keep letters like C, S, a, and e from clogging. Diagonals (V, W, Y, K) are sturdy and wide-set, and the overall spacing reads comfortable at display sizes.
It performs best where strong presence and quick recognition matter: headlines, posters, campaign graphics, and bold brand wordmarks. The open shapes and large counters also suit short UI labels, packaging callouts, and signage where legibility at a glance is important.
The overall tone is confident and approachable, with a friendly roundness that still feels contemporary and no-nonsense. Its weight and broad proportions give it a poster-like punch, while the clean geometry keeps it neutral enough for modern branding.
The design appears intended to deliver a modern, geometric sans with maximum impact and a friendly, accessible feel. It prioritizes bold, simple silhouettes and consistent stroke behavior for clear, scalable display typography.
Lowercase forms lean toward single-storey constructions (notably the a and g), reinforcing a geometric, contemporary voice. Numerals are similarly robust and rounded, matching the cap weight and maintaining clear silhouettes in large settings.