Serif Normal Uller 3 is a very light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, logotypes, invitations, elegant, editorial, fashion, refined, airy, luxury, elegance, modern classic, display clarity, hairline serifs, sharp terminals, delicate, high-end, calligraphic stress.
This serif features extremely thin hairlines paired with stronger verticals, creating a crisp, high-contrast texture. Serifs are fine and sharp with clean, tapered joins, and the overall drawing feels smooth and controlled rather than rough or sketchy. Proportions are on the wider side with generous counters and open bowls, giving the letters an airy presence on the page. Curves show a subtle calligraphic stress, and round forms stay polished and symmetrical, while diagonals (V/W/Y) remain sleek and precise.
It performs best in display roles such as magazine headlines, pull quotes, and high-end branding where the crisp contrast can shine. The refined structure also suits invitations, packaging, and logotype work, especially when set with generous spacing and printed at sizes that preserve the hairline details.
The tone is luxurious and poised, with a distinctly editorial, fashion-forward character. Its delicate contrast and airy spacing read as modern sophistication rather than traditional warmth, lending a sense of exclusivity and refinement.
The design appears intended to deliver a contemporary luxury serif: wide, open forms for clarity and an elevated feel, paired with dramatic contrast and razor-thin serifs for visual sophistication. It aims to balance classical serif conventions with a sleek, modern editorial finish.
In text, the thin hairlines and sharp serifs create a shimmering rhythm that favors larger sizes and ample leading. Numerals share the same elegant contrast and appear suited to display settings where their fine details can remain intact.