Serif Normal Irvu 7 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: book text, editorial, magazines, literary titles, academic publishing, classic, formal, literary, refined, text reading, classic tone, editorial polish, institutional voice, bracketed, crisp, vertical stress, sharp terminals, moderate tracking.
This is a crisp, high-contrast serif with bracketed serifs and a largely vertical, upright stance. Stems are firm and straight while hairlines and joins taper sharply, creating a polished light–dark rhythm. Capitals feel stately and evenly proportioned, with clean, slightly flared serifs and controlled curves; round letters show a clear contrast between thick verticals and thin horizontals. The lowercase is compact with a noticeably short x-height and fine, delicate details, including a double-storey a and g, a slender f, and a small, tidy i dot. Numerals match the text color and contrast, with open counters and narrow joins that keep figures elegant rather than bulky.
It suits long-form reading and editorial typography where a classic serif voice is desired, especially in books, magazines, and institutional materials. It also performs well for headings, pull quotes, and title pages where the high contrast can add sophistication, provided size and reproduction keep the finer hairlines intact.
The overall tone is traditional and composed, with a bookish, institutional feel. Its sharp hairlines and careful spacing read as refined and authoritative, lending a slightly old-style editorial character rather than an informal or rugged one.
The design appears intended as a conventional, publication-oriented serif that prioritizes classic proportions and refined contrast. Its compact lowercase and disciplined detailing suggest it is meant to deliver a formal, literary tone with a clean, authoritative texture on the page.
In the sample text, the thin hairlines and small interior spaces become more pronounced at larger sizes, emphasizing elegance and contrast. The ampersand and the Q tail add a touch of classic flourish without becoming decorative.