Serif Flared Ushu 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, book design, editorial, headlines, branding, classic, bookish, formal, warm, readability, traditional tone, editorial clarity, humanist warmth, flared serifs, calligraphic, humanist, bracketed, open counters.
A flared serif with sturdy, low-contrast strokes and subtly widening terminals that give the letters a gently carved, calligraphic feel. Serifs are bracketed and tapered rather than slab-like, and curves transition smoothly into stems, producing an even, readable rhythm in text. The proportions are moderately compact with generous apertures and clear counters; round letters stay stable and upright, while diagonals and joins show slight modulation that keeps the texture lively without becoming delicate. Numerals appear lining and straightforward, matching the alphabet’s solid weight and calm presence.
Well-suited for long-form reading such as books, essays, and magazine typography, where its steady texture and open forms support comfortable scanning. It also works effectively for headlines and subheads when a classic, slightly humanist voice is desired, and can lend a refined, institutional tone to identity and branding systems.
The overall tone is traditional and composed, with a warm, literary character that feels at home in established editorial contexts. The flared endings add a touch of humanist refinement, making the font feel approachable rather than austere.
The design appears aimed at a dependable text serif that balances traditional proportions with subtly expressive flared terminals, delivering a recognizable, cultivated voice while prioritizing readability and consistent line texture.
In the sample text, word shapes remain crisp at larger sizes, and the flared terminals create a distinctive edge along lines without disrupting smooth paragraph color. Uppercase forms read as stately and stable, while the lowercase maintains a practical, text-forward clarity.