Sans Normal Wokiy 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, handmade, friendly, quirky, casual, handmade feel, bold impact, playful branding, casual display, chunky, rounded, blobby, irregular, soft-edged.
A heavy, rounded sans with an intentionally irregular, hand-shaped silhouette. Strokes are thick and low-contrast, with softly flattened curves, uneven terminals, and subtly wobbly edges that create a stamped or cut-out feel. Counters are generally open and rounded, while joins and intersections appear slightly lumpy, reinforcing a tactile, organic rhythm. Proportions are compact and sturdy, with wide bowls and simplified forms that prioritize bold presence over precision.
Well suited to short, bold copy where character matters: posters, event flyers, product packaging, labels, stickers, and playful branding. It also fits children’s materials and casual social graphics where a friendly, handcrafted tone is desirable.
The overall tone is playful and approachable, with a cartoonish, homemade energy. Its roughened outlines and bouncy rhythm suggest informality and humor, reading more like a craft label or poster headline than a polished corporate voice.
The design appears intended to deliver maximum impact with a warm, imperfect hand-made look, combining simple rounded structures with deliberately uneven edges to create an expressive, tactile display voice.
In text, the strong black color holds together well at display sizes, but the deliberate irregularity can create lively texture across lines. Rounded punctuation and numerals match the chunky letterforms, keeping the overall color consistent and emphatic.