Sans Superellipse Firaz 14 is a very bold, very wide, low contrast, italic, short x-height font.
Keywords: sports branding, tech branding, headlines, posters, product logos, futuristic, sporty, techy, dynamic, confident, speed emphasis, modern branding, geometric styling, display impact, rounded, squared, chunky, streamlined, soft corners.
A heavy, forward-slanted sans with rounded-rectangle construction and generously softened corners. Letterforms are broad and compact, with a low, stable x-height relative to the bulky caps and numerals, and a generally uniform stroke weight. Counters tend to be narrow and oblong, apertures are controlled, and terminals often finish with angled or clipped cuts that reinforce the rightward motion. The overall rhythm is tight and dense, with a slightly mechanical, modular feel across rounds (O/C/G) and bowls (a/e/p).
Best suited for branding and display typography where speed and power cues are desired—sports identities, esports/streaming graphics, automotive or industrial themes, and technology packaging. It also works well for punchy headlines, title treatments, and short UI or game-menu labels where a bold, forward-leaning voice is needed.
The tone reads as fast, assertive, and futuristic—more “performance” than “neutral.” Its rounded-square geometry and italic momentum give it a contemporary, tech-and-sport voice that feels engineered and energetic rather than friendly or casual.
The design appears intended to merge a geometric, superellipse skeleton with an italicized, performance-oriented stance, prioritizing strong silhouette and modern industrial character. The angled terminals and compact counters suggest a focus on impactful display readability and a cohesive “speed” aesthetic.
Distinctive details like the superelliptical rounds, compact interior spaces, and occasional sharp notches/joins add character at display sizes. Because the shapes are dense and the counters are tight, the strongest impact comes from larger settings where the internal openings and angled cuts stay clear.