Print Erba 7 is a very bold, narrow, medium contrast, italic, normal x-height font.
Keywords: posters, packaging, social media, headlines, branding, energetic, friendly, casual, handmade, playful, handmade feel, bold impact, casual voice, display emphasis, quick lettering, brushy, chunky, textured, rounded, upright-leaning.
A dense, brush-drawn print style with compact proportions and a consistent rightward slant. Strokes are thick and slightly uneven, with soft, rounded terminals and occasional tapering that suggests a loaded marker or brush pen. Counters tend to be small and sometimes irregular, and the baseline has a subtly bouncy rhythm that keeps lines lively. Letterforms stay mostly unconnected, with simplified shapes and sturdy silhouettes that read clearly at display sizes.
Works best for short, high-impact copy such as posters, packaging callouts, social posts, and bold headlines where the brush texture can be appreciated. It can also support casual branding elements—logos, labels, and merch—when a handmade, approachable feel is desired. For longer passages, larger sizes and generous leading help maintain clarity.
The overall tone is informal and upbeat, with a handmade confidence that feels friendly rather than refined. Its chunky brush texture adds a sense of motion and immediacy, making it well suited to expressive, conversational messaging. The slanted stance and bouncy rhythm give it an energetic, playful voice.
The design appears intended to capture the look of fast, confident brush lettering in an unconnected print style, prioritizing bold presence and expressive texture. It aims to deliver a warm, human tone with strong legibility at display scale while retaining the natural irregularities of hand-drawn strokes.
Caps and lowercase share a cohesive brush logic, with minimal ornament and an emphasis on bold mass over fine detail. The numerals match the same chunky, painted construction, maintaining an even color on the page despite naturalistic stroke variation. In longer text samples, the texture becomes a prominent part of the personality, so spacing and line height benefit from a bit of breathing room.