Slab Square Tody 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Publica Slab' by FaceType, 'Fried Chicken' by FontMesa, 'ITC Lubalin Graph' by ITC, 'Hefring Slab' by Inhouse Type, 'Glypha' by Linotype, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, rugged, retro, assertive, industrial, impact, motion, sturdiness, display, slab serif, blocky, oblique, compact counters, square terminals.
A heavy, oblique slab-serif with broad proportions and blunt, square-ended terminals. Strokes are thick and largely uniform, with tightly contained counters and sturdy, rectangular serifs that read more as blocks than delicate brackets. The oblique angle is consistent across capitals, lowercase, and figures, giving lines a forward-leaning rhythm while maintaining a dense, stable texture. Curves are rounded but kept tight, and joins feel robust and engineered rather than calligraphic.
Best suited to headlines, posters, and display typography where impact and immediacy are needed. It can work well for sports branding, product packaging, and bold signage, especially when the design calls for an energetic, retro-industrial voice.
The overall tone is bold and forceful, with a sporty, workmanlike presence that recalls athletic lettering and industrial signage. Its forward slant adds urgency and motion, while the chunky slabs keep it grounded and confident. The impression is straightforward and punchy rather than refined.
The design appears intended to deliver maximum punch with a sturdy slab-serif construction and a consistent oblique slant, combining a sense of motion with a tough, block-built silhouette for attention-grabbing display use.
The capitals have a strong, poster-like stance and hold together well in short words. In longer text, the dense weight and compact internal spaces create a dark color on the page, making it most effective when given generous tracking and leading or used at larger sizes.