Sans Normal Idroj 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, handwritten, approachable, playful, human touch, casual tone, friendly branding, easy readability, rounded, soft, informal, open, smooth.
A rounded, italic sans with a hand-drawn feel and smooth, low-contrast strokes. Letterforms lean consistently to the right with gently tapered terminals and softened corners, producing a continuous, brush-pen rhythm rather than rigid geometry. Proportions are open and readable, with compact curves and straightforward construction that keeps counters clear in both upper- and lowercase. Numerals match the same relaxed slant and rounded finishing, maintaining a cohesive texture across text.
Works well for friendly branding, packaging, short headlines, posters, and social media graphics where an informal voice is desirable. It can also suit invitations, menus, and labeling where a neat handwritten style adds warmth while remaining legible at moderate sizes.
The overall tone is warm and personable, like neat marker lettering used for labels or quick notes. Its steady slant and rounded forms give it a light, upbeat character that feels informal without becoming chaotic. The result is energetic and friendly, suited to messages that want to sound human and easygoing.
Likely designed to provide an approachable italic sans that bridges clean signage-like readability with the charm of handwriting. The emphasis appears to be on smooth flow, consistent slant, and rounded simplicity for upbeat display and short text settings.
Stroke endings tend to be slightly blunted or softly pointed, reinforcing the handwritten impression. The rhythm is smooth and consistent across lines, with enough variation in curves to avoid a mechanical look while still reading cleanly in continuous text.