Sans Normal Kuder 2 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, posters, headlines, sportswear, packaging, sporty, energetic, friendly, casual, contemporary, dynamic tone, friendly modernity, display clarity, brand voice, rounded, oblique, soft terminals, compact, high legibility.
A rounded, oblique sans with smooth, swollen strokes and soft terminals. Curves are emphasized throughout, with circular counters and gently tapered joins that keep the silhouettes lively rather than rigid. Proportions feel compact, with a relatively small x-height against tall ascenders and a steady, forward slant that creates momentum. Numerals and capitals are sturdy and open, maintaining clear counters and a consistent rhythm across the set.
Well-suited to branding and display contexts where an energetic, approachable voice is needed—such as posters, promotional graphics, packaging, and sports or lifestyle applications. The rounded forms and open counters also help it remain readable in short text runs and callouts.
The overall tone is upbeat and approachable, combining a sporty forward lean with friendly, rounded shapes. It reads as modern and informal, with enough structure to stay clear while still feeling expressive and dynamic.
The font appears designed to deliver a contemporary, motion-forward sans with a friendly, rounded personality. Its consistent slant and soft construction suggest an intent to balance impact with approachability for modern display and brand communication.
The design leans on broad curves and simplified geometry, avoiding sharp corners and heavy detailing. Stroke modulation is minimal, so the italic angle and roundness do most of the stylistic work, producing a cohesive texture in longer lines of text.