Sans Normal Lomid 8 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Core Sans A' and 'Core Sans AR' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, modern, punchy, energetic, impact, motion, attention, branding, display, slanted, geometric, compact, sturdy, clean.
A heavy, slanted sans with broad proportions and thick, low-contrast strokes. Letterforms are built from simple geometric curves and straight segments, with large counters and rounded bowls that stay open at display sizes. Corners are mostly crisp rather than softened, and the overall rhythm is compact and forceful, with diagonals and joins kept sturdy to preserve density in the italic stance. Numerals follow the same robust, rounded construction, reading as bold blocks with clear silhouettes.
Best suited to headlines, posters, and bold brand statements where speed and impact matter. It also fits sports and event graphics, packaging callouts, and logo wordmarks that need a strong, modern slanted voice. For body text, it will perform better in short bursts (taglines, labels, UI emphasis) rather than long paragraphs due to its density.
The overall tone is energetic and direct, with a forward-leaning attitude that feels sporty and promotional. Its mass and slant create urgency and momentum, while the clean, uncomplicated shapes keep it contemporary and functional.
The design appears intended to deliver maximum visual punch in a clean sans structure, combining a strong italic slant with broad, geometric forms for high-impact display typography. It prioritizes immediate recognizability and a dynamic, forward-moving texture in large sizes.
Uppercase forms are broad and confident, while lowercase remains highly simplified and sturdy, prioritizing impact over delicate detail. The heavy weight and pronounced slant compress interior spaces in tighter letters, making it most comfortable when given generous tracking and line spacing in longer settings.