Sans Normal Nybuw 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bradbury Five' by Device and 'American Auto' by Miller Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, friendly, bold, retro, display impact, friendly voice, retro flair, brand character, rounded, chunky, soft, compact, high-impact.
A heavy, rounded sans with soft corners and broad, blocky strokes. Curves are generous and circular, while joins and terminals tend toward blunt, slightly notched or angled finishes that add a cut-paper feel to the otherwise smooth geometry. Counters are relatively small for the weight, with sturdy bowls and compact apertures that keep the texture dense and even. Uppercase shapes read stable and poster-like, and the lowercase maintains the same chunky rhythm with clearly separated, simplified forms.
Best suited to headlines, posters, packaging, and branding where a friendly, high-impact voice is needed. It can also work for short bursts of text—such as pull quotes or labels—when set with generous spacing to maintain clarity at smaller sizes.
The overall tone is upbeat and approachable, with a slightly retro, display-forward attitude. Its soft geometry keeps it friendly, while the dense color and quirky terminal cuts add personality and a hint of hand-crafted charm.
The design appears intended as a characterful display sans that combines simple rounded geometry with subtle cuts and notches to create distinctive silhouettes. The goal seems to be confident readability at large sizes while projecting warmth and playful energy.
The numerals follow the same bold, rounded construction and hold up well at large sizes, with strong silhouettes and minimal interior detail. The font produces a dark, continuous typographic color in paragraphs, favoring impact over airiness.