Sans Normal Itdol 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, futuristic, sporty, industrial, techy, bold, impact, modernity, speed, signage, rounded, geometric, extended, soft corners, streamlined.
A heavy, extended sans with smooth, rounded geometry and a slightly squarish, aerodynamic feel. Curves are built from broad ellipses, and corners are softened rather than sharp, giving the letterforms a cohesive, molded look. Counters are compact and apertures tend toward the closed side, while strokes remain even and steady across the alphabet. The lowercase shows a tall, prominent x-height and simple, sturdy constructions; the numerals and round letters maintain wide proportions with consistent internal spacing.
Best suited to punchy headlines, posters, and brand marks where a wide, commanding silhouette is desirable. It also fits sports and tech-forward graphics, as well as packaging and promotional layouts that need bold presence and a modern, streamlined voice.
The overall tone reads as contemporary and high-impact, with a sleek, engineered sensibility. Its rounded, streamlined shapes suggest speed and modern technology, while the dense black presence adds confidence and assertiveness.
Likely designed to deliver maximum impact with a wide, rounded sans structure that stays clean and contemporary. The emphasis appears to be on strong silhouettes, smooth curves, and a modern, engineered rhythm for attention-grabbing display typography.
In text, the tight counters and wide stance create a strong horizontal rhythm that favors display settings over small sizes. The wide forms and softened terminals help keep large headlines feeling smooth rather than harsh, especially in all-caps compositions.