Print Lorum 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: greeting cards, invitations, branding, packaging, posters, playful, whimsical, friendly, casual, hand-drawn, handwritten charm, decorative caps, casual warmth, friendly display, curly, bouncy, rounded, looped, quirky.
A casual, handwritten print with a forward-leaning stance and lively, variable rhythm. Strokes are smooth and rounded with low contrast, ending in soft terminals and frequent curled hooks. Uppercase forms are decorative and swashy, with looped entry/exit strokes and occasional flourish-like curls, while lowercase letters are simpler and more compact, keeping a handwritten irregularity without becoming messy. Spacing and widths vary naturally, giving lines a bouncy, organic texture.
Best suited to short-to-medium display settings where a warm, handmade voice is desired—such as greeting cards, invitations, boutique branding, packaging callouts, and posters. It can also work for headings, pull quotes, and social graphics, especially when you want the capitals to provide decorative emphasis without connecting script joins.
The overall tone is lighthearted and personable, with a whimsical curliness that feels friendly and informal. The swashy capitals add a touch of charm and a slightly storybook feel, while the straightforward lowercase keeps it approachable and conversational.
Designed to mimic neat, hand-lettered printing with added personality in the uppercase through curls and swashes. The intention appears to balance charm and readability, offering an informal look that still holds together consistently across words and lines.
Capital letters are noticeably more expressive than the lowercase, which creates a clear hierarchy and makes initial caps stand out strongly in text. Numerals follow the same hand-drawn logic, with rounded shapes and simple, legible construction that matches the letterforms.