Sans Normal Utnow 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, advertising, headlines, posters, modern, energetic, clean, sporty, efficient, motion, emphasis, clarity, contemporary, versatility, oblique, humanist, open apertures, rounded terminals, tight rhythm.
A slanted sans with smooth, rounded curves and a clear, utilitarian structure. Stroke modulation is minimal, with consistent line weight and gently softened joins that keep counters open and forms legible. Proportions feel balanced rather than condensed or extended, and spacing reads slightly tight and forward-moving, creating a brisk rhythm in both capitals and lowercase. Numerals follow the same straightforward, rounded construction, pairing clean curves with simple, sturdy diagonals.
Well-suited to interface labels, product branding, and promotional work where a clean sans voice with added motion is desirable. It can carry short paragraphs and captions clearly, but it especially shines in headlines, callouts, and signage where the forward slant adds emphasis without resorting to ornament.
The overall tone is modern and energetic, with an assertive forward lean that suggests motion and momentum. It feels practical and contemporary rather than decorative, giving text a crisp, businesslike cadence while staying approachable.
The design appears intended to provide a neutral, contemporary sans foundation with a purposeful, motion-oriented slant for emphasis. It aims for clarity and consistency across letters and numerals, delivering a fast, modern texture that works in both display and everyday typographic roles.
The italic angle is prominent enough to read as intentionally dynamic, not merely a subtle slant. Round characters maintain even curvature and open interiors, while diagonals (as seen in letters like K, V, W, X) reinforce the font’s quick, directional feel.