Sans Normal Ilmir 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'BD Megatoya' by Balibilly Design, 'Vito' by Dots&Stripes Type, 'Anantason Mon' by Jipatype, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, rounded, soft, approachable, friendliness, soft impact, modern branding, display clarity, geometric, monoline, smooth, chunky, open counters.
A heavy, rounded sans with smooth, monoline strokes and generously curved terminals. The letterforms lean on circular and elliptical construction, producing open, airy counters in characters like O, e, and a, while keeping corners consistently softened in forms such as E, F, and Z. Proportions are broad and stable, with a clear, even rhythm in text; apertures remain relatively open (notably in C, S, and c), supporting legibility. Numerals are similarly rounded and sturdy, with simple, friendly shapes and minimal visual tension.
This font performs best in prominent sizes where its rounded construction and broad proportions can define a clear visual voice—brand marks, short headlines, packaging, posters, and wayfinding/signage. It can also work for UI labels or product messaging when a friendly, non-corporate tone is desired.
The overall tone is warm and approachable, with a contemporary, upbeat feel. Its rounded geometry reads as casual and inviting rather than technical, giving it a playful confidence well-suited to consumer-facing design.
The design appears intended to deliver a modern, approachable sans that emphasizes softness and clarity through rounded geometry and open internal spaces. It aims for high impact without sharpness, prioritizing a welcoming personality for display and brand-forward applications.
In running text, the wide set and large bowls create a strong color and pronounced presence, especially in headlines. The design maintains consistent stroke endings and curve handling across uppercase, lowercase, and figures, which helps it feel cohesive and polished.