Sans Normal Ambaz 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Equip' and 'Galvani' by Hoftype, and 'Avram Sans' by Tour De Force (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, neutral, friendly, clean, efficient, legibility, versatility, neutral voice, modern utility, clarity, geometric, rounded, open, minimal, crisp.
A clean sans with geometric construction and soft, rounded curves paired with straight-sided strokes. Bowls and counters are broadly open, with circular forms in O/Q and smooth joins throughout, creating an even, steady rhythm in text. Terminals are predominantly blunt and squared, and diagonals (A, V, W, X, Y) are crisp without calligraphic modulation. The lowercase shows straightforward, highly legible shapes with a compact t, a simple two-storey-like balance in overall proportions, and a single-storey g; numerals are clear and utilitarian with generous interior space in 8 and 9.
Well-suited for UI copy, product text, and general-purpose editorial layouts where clarity and a steady typographic color matter. Its clean geometry also works for contemporary branding systems and straightforward signage that benefits from open counters and simple letterforms.
The tone is contemporary and unobtrusive, leaning toward a friendly practicality rather than sharp austerity. It feels dependable and easygoing, aiming for clarity and approachability in everyday reading and interface-like contexts.
The design appears intended as a versatile, workhorse sans that prioritizes legibility and consistent texture across mixed-case text and numerals. Its geometric lean and restrained detailing suggest a focus on modern, system-friendly communication rather than expressive display styling.
Text samples show stable spacing and consistent color, with forms that hold up well at larger sizes for headlines while remaining clear in paragraph settings. The overall geometry is softened by rounded curves, which keeps the voice approachable without becoming playful.