Sans Normal Efmew 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Flaco' by Letter Edit and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, captions, clean, modern, neutral, friendly, airy, versatility, legibility, modernity, neutrality, single-storey, soft curves, open apertures, humanist.
This is a slanted sans with a clean, even rhythm and gently rounded construction. Strokes remain smooth and consistent, with soft terminals and minimal modulation, giving letters a calm, streamlined profile. Counters are open and broadly shaped, and many forms lean toward simple geometric curves; the lowercase shows a single-storey “a” and a single-storey “g,” reinforcing an accessible, contemporary feel. Spacing reads comfortable and slightly generous, and numerals follow the same uncomplicated, rounded logic for a cohesive texture in text.
It works well for user interfaces, product copy, and editorial settings where a clear italic voice is needed without strong stylistic distraction. The open shapes and clean rhythm also suit headings, captions, and brand systems that want a modern, friendly slant.
The overall tone is modern and understated, with a light, breezy slant that adds motion without becoming expressive or decorative. It feels approachable and practical—more editorial and product-oriented than retro or technical.
The design appears intended as a versatile italic sans for everyday typography—prioritizing clarity, even color, and a contemporary feel while keeping details minimal and consistent across letters and figures.
The italic angle is consistent across cases, and the design avoids sharp corners in favor of softened joins and smooth arcs. Uppercase forms stay straightforward and legible, while the lowercase carries most of the personality through open bowls and simplified, humanist-leaning shapes.