Sans Normal Adgem 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, ui, signage, sleek, sporty, contemporary, technical, approachable, modernize, suggest motion, soften geometry, improve clarity, rounded, oblique, geometric, clean, aerodynamic.
A rounded, oblique sans with smooth, continuous curves and softened terminals. Stroke weight stays even, with generous rounding at corners and minimal abrupt joins, giving letters a streamlined, “drawn-with-a-curve” feel. Counters are fairly open and circular, and the overall rhythm is fluid and forward-leaning; diagonals and bowls read cleanly without sharp interior angles. Figures match the same rounded geometry, with simple, legible forms and consistent stroke endings.
Works well for brand marks, product identities, and headline typography where a sleek, forward-leaning voice is desired. It can also suit interface labels, dashboards, and wayfinding/signage that benefits from rounded clarity and a modern, technical feel.
The overall tone is modern and kinetic, suggesting speed and efficiency while remaining friendly due to the softened geometry. It feels contemporary and slightly futuristic, like UI lettering or automotive/tech branding that wants motion without aggression.
Likely designed to deliver a contemporary, motion-forward sans with rounded geometry that feels fast, clean, and friendly. The consistent oblique stance and softened terminals aim to create a distinctive, cohesive texture in both short titles and compact UI-style text.
The oblique slant is consistent across capitals, lowercase, and numerals, and the rounding creates a cohesive texture in longer text. Letterforms emphasize smooth arcs over straight segments, which keeps words looking continuous and flowing at display sizes.