Sans Normal Gedum 12 is a very light, very wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, airy, minimal, friendly, clarity, modern neutrality, approachability, simplicity, monoline, rounded, open apertures, generous spacing, geometric.
A monoline sans with a broad stance and smooth, rounded geometry. Curves are built from near-circular bowls and open, clean apertures, while joins remain crisp and uncomplicated. Terminals are mostly straight-cut, with soft overall shaping that keeps counters roomy and legible. The lowercase shows single-storey forms (notably a and g) and a simple, contemporary construction, while figures are clear and evenly proportioned for general text use.
It suits interface typography, product and corporate branding, and editorial layouts that benefit from a clean, spacious texture. The wide, open forms also work well for signage and large-format messaging where clarity at a glance is important.
The overall tone is contemporary and understated, with an airy, uncluttered rhythm. Its rounded forms and open counters give it an approachable, friendly feel without becoming playful or decorative.
The design appears intended to deliver a modern, approachable sans with geometric smoothness and straightforward construction, prioritizing clarity and a relaxed reading texture across headings and running text.
Wide proportions and generous internal space make the letterforms feel calm and breathable in paragraphs. The design maintains consistent stroke behavior across curves and diagonals, producing an even texture at text sizes.