Serif Normal Ipguv 7 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: book text, editorial, body copy, academic, reports, classic, bookish, formal, reserved, readability, tradition, neutrality, text focus, credibility, bracketed, transitional, crisp, refined, literary.
A conventional text serif with slender stems, gently bracketed serifs, and a calm, even rhythm. Curves are smooth and moderately round, while joins and terminals stay crisp and controlled, giving the letterforms a tidy, well-edited feel. Proportions are relatively compact with clear counters and straightforward construction, and the numerals follow the same restrained, readable tone for running text and captions.
Well suited to long-form reading such as book interiors, essays, and editorial layouts where a familiar serif voice supports legibility. It can also serve in academic or corporate documents, captions, and structured typography that benefits from a disciplined, traditional tone.
The overall tone is traditional and literary, suggesting printed pages, reference material, and institutional communication. Its reserved detailing and steady pacing feel formal without becoming ornamental, projecting clarity and credibility.
The design appears intended as a dependable, general-purpose serif for continuous text—prioritizing clarity, consistency, and a classic typographic texture over display theatrics.
Serifs are small and neatly integrated rather than heavy, and the design avoids exaggerated calligraphic gestures. The sample text shows consistent spacing and a measured texture that stays smooth across mixed case, punctuation, and figures.