Sans Normal Niliy 6 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, friendly, direct, impact, clarity, brand voice, modernity, simplicity, geometric, rounded, sturdy, open counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing a steady texture and strong word shapes. Counters are open and round, terminals are clean and largely squared-off, and joins stay crisp without decorative detail. The lowercase shows compact, efficient forms with a single-storey “a” and “g,” while the overall set maintains a straightforward, contemporary rhythm.
Best suited to headlines, branding, packaging, and signage where a solid, contemporary sans is needed with strong visibility. It also works for short UI labels or callouts when space allows, as the wide proportions and heavy strokes can dominate in longer passages.
The font reads as modern and confident, with a friendly neutrality created by its rounded geometry and even color. Its weight and width give it a bold, assertive tone without feeling aggressive, making it suitable for clear, upbeat messaging and brand-forward headlines.
The design appears intended to deliver a modern, geometric voice with high impact and dependable clarity. Its simplified constructions and consistent stroke weight suggest a focus on versatility for brand systems and display typography rather than ornamental expression.
In text, the wide set and strong weight create a prominent typographic presence and stable baseline. Distinct, simple numerals and clear uppercase silhouettes support quick scanning in display contexts, while the rounded construction helps keep dense settings from feeling brittle.