Sans Superellipse Soreh 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'American Diner' by Jonathan Macagba and 'Naghashian' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, industrial, retro, authoritative, athletic, impact, logo-ready, rugged modernism, compact display, condensed feel, boxy, rounded corners, compact, blocky.
This typeface is built from compact, blocky forms with rounded-rectangle curves, giving bowls and counters a squared-off, superellipse character. Strokes are heavy and largely uniform, with tight apertures and small, crisp counters that stay consistent across letters and figures. Many curved letters (like O, C, and G) read as softly squared rather than circular, while straight-sided letters maintain a strong vertical emphasis and a clipped, engineered rhythm. Terminals are mostly flat and blunt, and the overall silhouette produces dense, high-impact word shapes, especially in lowercase where the forms stack tightly.
It performs best in display settings where dense, high-contrast text color is desirable—headlines, posters, logos, packaging, labels, and short emphatic copy. The compact counters and heavy build make it more suited to larger sizes than long-form reading.
The tone is bold and no-nonsense, with a utilitarian, industrial confidence that nods to mid-century signage and athletic or workwear graphics. Its compact shapes and squared curves feel tough and functional, projecting authority and punch rather than delicacy or warmth.
The design appears intended to deliver maximum impact with a controlled, geometric construction—combining squared curves with blunt terminals to create a rugged, sign-painter/industrial display voice that stays highly legible at headline sizes.
Uppercase and numerals appear especially poster-ready, with a consistent, monolithic texture across lines. The figures share the same squared-round construction, helping mixed alphanumeric settings feel cohesive and mechanically even.