Sans Normal Ohber 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Associate Sans' by Indian Type Foundry, 'Post Grotesk' by Monotype, 'Motiva Sans' by Plau, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, confident, clean, warmth, impact, clarity, modern branding, display emphasis, rounded, soft corners, sturdy, geometric, compact.
A heavy, rounded sans with smooth curves and gently softened terminals. Letterforms lean toward geometric construction—circular bowls and consistent stroke weight—while corners are slightly eased rather than sharp. Proportions feel compact and sturdy, with generous counters in forms like O, Q, and e that help keep the texture open at display sizes. The lowercase shows simple, single-storey shapes (notably a and g) and a straightforward, utilitarian rhythm; numerals are wide and stable with clear silhouettes.
This style performs best where a strong, readable voice is needed: headlines, poster typography, logos and brand wordmarks, packaging, and short-form signage. Its rounded geometry and open counters make it particularly effective for large text and punchy statements, while the dense weight gives emphasis in UI or promotional applications when used sparingly.
The overall tone is friendly and contemporary, combining a solid, confident voice with soft, welcoming edges. It reads as casual and approachable rather than formal, with a pragmatic, everyday character suited to modern branding.
The design appears intended to deliver a bold, friendly display sans that stays clean and legible while projecting warmth. Its simplified, geometric forms and softened terminals suggest a focus on contemporary branding and attention-grabbing titling with an approachable demeanor.
Curves are prominent across the set, with minimal modulation and a consistent, even color. Diacritics and punctuation aren’t shown; the visible set emphasizes clear, chunky shapes and strong presence in headlines.