Sans Normal Afmor 3 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'FF Meta' by FontFont, 'Corpid' by LucasFonts, 'Niko' by Ludwig Type, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, dynamic, sporty, modern, confident, energetic, impact, motion, display, modernity, slanted, geometric, clean, sturdy, compact.
A slanted, heavy sans with smooth, rounded construction and consistently thick strokes. The forms lean forward with a steady italic angle and compact internal counters, producing a dense, punchy texture. Curves are broad and controlled (not calligraphic), while terminals are clean and largely unadorned. The lowercase shows a tall x-height and short extenders, keeping words visually tall and tightly set, and the numerals match the same forward-leaning, solid rhythm.
Well suited to headlines, posters, and short emphatic messaging where a compact, high-impact italic voice is needed. It can work for branding and packaging that aim for a modern, energetic presence, especially in logotypes or display settings where the forward motion becomes a key part of the identity.
The overall tone is fast and assertive, with a contemporary, performance-oriented feel. Its forward slant and tight, dark color suggest motion and confidence, making it read as energetic rather than formal.
The design appears intended to deliver a bold, streamlined italic sans for display use, prioritizing speed, impact, and a clean contemporary silhouette over delicate detailing.
Round letters like O/C/G maintain smooth, near-elliptical bowls, while diagonals (A/V/W/X/Y) feel strong and stable, reinforcing a streamlined, geometric impression. The design favors clarity at medium-to-large sizes where the condensed counters and weight can read cleanly without feeling cramped.