Sans Normal Itlub 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Doublewide' by Betatype, 'Bacalar' by Machalski, and 'Hogly' and 'MC Blothe Display Font' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, sporty, retro, loud, confident, friendly, high impact, brand display, bold signage, retro modernism, rounded, geometric, blocky, heavyweight, closed apertures.
A heavyweight, wide sans with rounded, geometric construction and broad curves balanced by flat terminals. Counters are compact and apertures tend to be fairly closed, giving the forms a dense, punchy color at display sizes. Stroke joins are smooth and sturdy, and the overall rhythm feels tight and consistent across caps, lowercase, and figures. Numerals match the letterforms with thick bowls and stable, horizontal stress, maintaining a uniform, poster-ready silhouette.
Best suited to headlines, branding marks, posters, packaging, and signage where maximum impact and high visibility are needed. It can work for short UI labels or badges when space allows, but its dense counters and wide stance favor display typography over extended body text.
The tone is bold and extroverted, with a sporty, retro-industrial feel that reads as confident and attention-seeking. Its rounded geometry softens the mass, adding a friendly, approachable edge even at very heavy weights.
The design appears intended as a high-impact, modern-geometric display sans that prioritizes bold presence and a cohesive, rounded silhouette. It aims to deliver strong legibility and a distinctive, sporty voice in branding and promotional applications.
The wide proportions and compact internal spaces make spacing feel firm and impactful; in longer lines it becomes a strong texture rather than a quiet reading face. The design’s emphasis on broad curves and flattened terminals helps it hold up in signage-style settings where quick recognition matters.