Slab Normal Otfa 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Milo Slab' by FontFont; 'Calanda', 'Orgon Slab', and 'Shandon Slab' by Hoftype; 'Amasis' and 'Polyphonic' by Monotype; 'PF Centro Slab Press' by Parachute; 'Mayonez' by Sardiez; and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, friendly, retro, confident, approachable, impact, reliability, readability, vintage feel, display strength, slab serif, bracketed, rounded, chunky, soft corners.
A heavy slab-serif design with thick, even strokes and gently bracketed serifs that end in softly rounded corners. The letterforms are broad and compact in their counters, with a steady rhythm and low-to-moderate contrast that keeps color very uniform in text. Terminals and joins feel cushioned rather than sharp, and curves are full and generous, giving the shapes a solid, printed look. Numerals are equally weighty and wide, matching the robust texture of the alphabet.
Best suited to headlines, short blurbs, and brand statements where a firm, high-impact slab texture is desirable. It can work well for posters, packaging, and signage that need a friendly but authoritative voice, and for editorial display settings that benefit from a classic, print-forward feel.
The overall tone is bold and reassuring, with a warm, slightly vintage flavor that recalls classic poster and editorial slabs. Its softened corners and strong horizontals make it feel approachable rather than severe, projecting reliability and plainspoken confidence.
The design appears intended as a straightforward, dependable slab for high-impact typography—prioritizing strong presence, consistent texture, and approachable softness over delicate detail. Its forms suggest a practical display workhorse meant to read clearly while adding a subtle vintage warmth.
The sample text shows strong paragraph-level presence and dense typographic color, with sturdy word shapes and clear separation between stems and counters at display sizes. The rounded, bracketed serifs add character without introducing overt novelty, keeping the style broadly usable.