Serif Other Hasu 2 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: headlines, book covers, posters, branding, packaging, storybook, vintage, whimsical, ornate, folk, ornamental flavor, vintage appeal, display emphasis, storytelling tone, bracketed, swashy, curvy, calligraphic, lively.
This serif design pairs high-contrast strokes with soft, bracketed serifs and a distinctly curvy, calligraphic modulation. Many joins and terminals show subtle swelling and tapering, and several letters use gently swashed forms (notably in J, Q, g, y, and the numerals), giving the texture a lively, hand-influenced rhythm. Proportions lean toward compact lowercase with relatively small counters and a short x-height, while capitals read sturdy and slightly embellished. Figures are similarly stylized, with curled terminals and expressive curves that keep the set visually cohesive.
This font is well suited to headlines, book covers, posters, and branding where an expressive serif can carry a theme by itself. It can also work for short editorial passages, pull quotes, or invitations when a vintage, storybook feel is desired, especially at sizes where the curled terminals and contrast remain clear.
The overall tone feels old-world and narrative, combining a bookish serif foundation with playful flourishes. It suggests a charming, slightly theatrical personality—more boutique and characterful than strictly formal—suited to designs that want warmth and a touch of whimsy.
The design appears intended to reinterpret a classic serif with added ornamental swashes and a more calligraphic, hand-touched finish. Its goal seems to be providing a distinctive, friendly display serif that evokes historical printing while remaining readable and cohesive across letters and figures.
In text, the strong contrast and decorative terminals create a pronounced pattern on the line, with certain letters drawing attention through their distinctive curls. The design’s personality is consistent across uppercase, lowercase, and numerals, reinforcing a decorative, display-leaning presence even when set in paragraphs.